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Elena Gorman, PhD

User Researcher

Fuelled by the vision of a better future for us all, designed by us all, together.

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Case studies

Case Studies

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Discovering opportunities for a digital transformation roadmap

Pre-discovery to identify investment priorities for technology infrastructure to improve user experience in retail. 

Client: Ringtons

Designing a new public service to make Britain's roads safer

Research to design a new online service for members of the public to report fraudulent activity relating to vehicles and drivers.

UK Government: DVSA

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Raising awareness of women's safety when exercising in the dark

Independently designing a digital campaign and app to raise awareness of societal inequities in fitness and safety.

30 UX Challenge 

Service Blueprint

Uncovering user needs for designing a new CRM

Identifying user needs and requirements for a new CRM solution to manage customer accounts more efficiently. 

Client: Ringtons

Personas

Improving efficiency through research-led app design

Redesigning a mobile sales app to improve efficiency, employee experience, and customer experience.

Client: Ringtons

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Helping older people improve their physical and mental health

Designing a working prototype for a mobile fitness app for seniors for Tony Moura's global 30 UX Challenge.

30 UX Challenge: Winning submission 🏆

Work with me

Let's work together!

You're looking for someone proactive and passionate. Who gets things done, and does things well. 

Someone who is excellent at research, with a sharp mind, and the ability to analyse complex data. Who can apply research skills to reduce business risks and reveal opportunities for efficiencies and improvements.

A confident leader of projects and people. With fresh ideas and new perspectives. 

Someone energised by collaboration and teamwork, but with drive and discipline to work independently. Who values and respects other people. Who wants to give more than they take. Who cares as much as you do, and shares your passion for diversity, inclusion, and outreach. 

A friendly, positive, and easy-going person you'll enjoy working with. Someone who will thrive in the supportive and empowering environment you've created. 

If this sounds like you, I think we'd work very well together!

My toolbox

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personal

curiosity | passion | 

inclusive | collaborative | exceptional work ethic  

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research

interviews | surveys | ethnography | focus groups | usability testing

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tools

personas | journey maps | service blueprints | affinity mapping | Miro | Figma

Strengths

Elena pointing at a computer screen, smiling with a colleague

user research

Working in Agile multidisciplinary teams at Qrious to carry out research on client projects.

 

Research lead for a discovery project with a large client to create a digital transformation roadmap, securing a 4-year 7-figure contract. 

Taking a leading role in planning and conducting research towards a mobile sales app design and build project for a large client.

Taking a leading role in planning, conducting, and communicating research to kick-off a CRM design and build project with a large client. 

Contributing to internal projects: launching a new website; improving the client experience; and innovating business development approaches.

Elena's hands on a computer keyboard, with bright pink nail varnish

academic research

Conducting original, independent research towards a PhD (2006-2009) and Research Masters (2006):

 

  • securing external funding

  • planning research

  • conducting research

  • presenting research at conferences

  • publishing research

  • teaching based on research

  • building a research community

  • receiving research skills training

  • delivering research skills training

Working in Agile multidisciplinary teams at Qrious to carry out research on client projects.

 

Research lead for a discovery project with a large client to create a digital transformation roadmap, securing a 4-year 7-figure contract. 

Taking a leading role in planning and conducting research towards a mobile sales app design and build project for a large client.

Taking a leading role in planning, conducting, and communicating research to kick-off a CRM design and build project with a large client. 

Contributing to internal projects: launching a new website; improving the client experience; and innovating business development approaches.

Elena sat at a desk in front of a computer screen

project research

Planning, leading, and conducting research on projects while working in various roles at Durham University (2009 - 2012).

  • interviews

  • surveys

  • focus groups

  • facilitating workshops

  • competitive analysis

  • site visits

  • desk-based research

  • reporting to executives

Working in Agile multidisciplinary teams at Qrious to carry out research on client projects.

 

Research lead for a discovery project with a large client to create a digital transformation roadmap, securing a 4-year 7-figure contract. 

Taking a leading role in planning and conducting research towards a mobile sales app design and build project for a large client.

Taking a leading role in planning, conducting, and communicating research to kick-off a CRM design and build project with a large client. 

Contributing to internal projects: launching a new website; improving the client experience; and innovating business development approaches.

A photograph of Elena taking a photograph of a photographer taking a photo of the team

project management

Managing high-profile strategic partnerships, programmes, and projects across various organisations, including:

  • Digital Institute Manager at Newcastle University, and University Liaison Manager for The Alan Turing Institute: the UK's national institute for data science and AI

  • Management team for TechUP: Durham University's initiative for providing free training to people from underrepresented groups in tech.

  • Managing a programme of activity for Creative Fuse North East at Northumbria University, managing innovation support for creative, digital, and IT organisations. 

Testimonials

Elena joined our team as an entry-level generalist UX Designer, and was assigned to assist on a 6-week discovery project for a large client.

 

However, by the end of the discovery work, Elena had taken the lead on the project and established herself as the main subject matter expert for the whole client account.

 

As a result of her work, we secured a 4-year £6,000,000 transformation project on which she was the research lead.

tony mather

director of experience design,
Qrious

Elena was a breath of fresh air, bringing enthusiasm, passion and new ideas to a fast-drive and high-pressure project...

 

She demonstrated a great compassion for our learners, many of whom came from underserved groups with difficult journeys behind and ahead of them.

johanna waite

techup programme manager,
durham university

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Elena can clearly articulate her strategic ideas and will keep suggesting improvements as those ideas are enacted.

 

She gives others time and space to voice their thoughts and builds on those comments to make others feel like part of the team. 

mark turner

head of research software engineering, newcastle university

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Want to see more?

Browse my work.

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